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Alphonse Pâtisserie is a Dutch-style bakery and coffee house that imports beans from fair trade growers internationally. The brand composition is based on Holland's Delft Blue painted ceramics, a key feature in the franchises packaging, merchandise, and experience.


The design brings together two distinct parts: a traditional and eloquent style of art, and the bustle of the American coffee shop, elevating the traditional cafe experience. The juxtaposition of these elements are even experienced in the depiction of the brand name. Floral motifs, and Delft Blue ceramics adorn the packaging for all elements, creating a striking brand presence. The brand identity is concisely represented across all imagery used for its social media presence.

VOX Services:

  • Branding

  • Graphic Design

  • Product Development

  • Social Media Management

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