ALPHONSE PATISSERIE
Ceramic-Inspired, Sugar-Coated Design
Services: Branding · Graphic Design · Product Development · Social Media Management
Alphonse Pâtisserie is a Dutch-style bakery and coffee house that brings together heritage craftsmanship and contemporary café culture. Known for importing fair trade beans from international growers, Alphonse pairs its commitment to quality with a beautifully curated customer experience. The visual identity of the brand is rooted in the iconic Delft Blue ceramics of Holland—an influence that runs through every touchpoint, from packaging to merchandise to digital presence.
PROBLEM
While the client had a clear vision rooted in Dutch tradition, they needed help crafting a cohesive brand experience that could balance historical elegance with the fast-paced energy of modern café culture. They lacked a unifying visual system for packaging, product development, and social media. There was also a need to bridge the gap between old-world inspiration and the expectations of a contemporary customer base.
SOLUTION
VOX developed a refined brand identity inspired by the floral motifs and palette of Delft Blue ceramics, modernized for a bustling café environment. We created a visual language that elegantly combined fine art detailing with a clean, contemporary layout system—resulting in a striking contrast that elevated the customer experience.
This identity was rolled out across product packaging, merchandise, café signage, and a tailored social media presence. We ensured all design elements felt cohesive and intentional, from the typography used in the logomark to the illustrated motifs that now define the brand’s aesthetic. The result is a café experience that feels equal parts gallery and gathering place.
Key Deliverables:
· Delft Blue-inspired brand identity
· Product packaging and merchandise design
· Social media branding and content strategy
· Café and retail graphic systems
NA
INCREASE IN WEBSITE TRAFFIC
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BOOST IN SOCIAL MEDIA ENGAGEMENT
NA
GROWTH IN PRODUCT SALES