HAMMER HEADZ SALON
Styling the Stylists, Online
Services: Social Media Management · Graphic Design · Content Creation
Hammer Headz is more than just a salon—it’s a full-on creative space in Calgary that brings together hair stylists, barbers, tattoo artists, and other independent creators under one roof. Between running a high-demand salon and managing a growing collaborative workspace, the team struggled to keep their digital presence organized and engaging.
PROBLEM
With seven stylists taking turns running two separate Instagram pages, the brand’s online identity had become disjointed and inconsistent. There was no unified visual style, no content plan, and no one available to manage things full-time—making it difficult to highlight both the salon’s talent and the rentable spaces inside the CO.LAB.
SOLUTION
VOX stepped in to streamline the look, feel, and flow of their digital presence. We introduced a repeatable, cohesive style system that could be applied across both Instagram accounts—balancing moody, modern visuals with a clean, elevated aesthetic that matched the shop’s vibe and the creative energy of the people inside it.
We used Hootsuite to manage scheduling and streamline publishing, and we created original content, including photography of their space and studios, to support the promotion of their rental offerings within the CO.LAB. Every detail was designed to feel curated, professional, and true to the salon’s unique edge.
Key Deliverables:
· Social media style guide + visual templates
· Consistent graphic direction across two pages
· Photography of salon and studio rental spaces
· Fully managed posting and scheduling via Hootsuite
NA
INCREASE IN WEBSITE TRAFFIC
155%
BOOST IN SOCIAL MEDIA ENGAGEMENT
NA
GROWTH IN PRODUCT SALES