UPWEGO
From B2B to Feel-Good Energy
Services: Branding · Graphic Design · Social Media Management · Web Design
UPWEGO tells the classic story of how a thoughtful rebrand can reshape the way customers and clients perceive a business. Originally positioned as a sleek and minimal B2B tool, the UPWEGO team recognized the need to evolve—shifting their brand toward something more human-centered, community-focused, and rooted in the personal development journey.
Built around the belief that your morning mindset sets the tone for the rest of your day, the UPWEGO app became a springboard for redefining how the brand should look, feel, and connect.
PROBLEM
The original UPWEGO identity leaned heavily into a stark, corporate aesthetic—one that felt more at home in a boardroom than in the hands of everyday users seeking motivation and mindfulness. The visual language lacked warmth, softness, and emotional resonance. The team needed a complete rebrand that could foster a sense of community and approachability without sacrificing professionalism or clarity.
SOLUTION
VOX reimagined the UPWEGO brand from the ground up. We began with a new color palette inspired by the gentle hues of the morning sky—warm gradients that evoke optimism and calm. Typography was chosen to soften the brand’s tone, introducing a friendly, modern personality.
The new logo and iconography center on the horizon, with a glowing “O” that represents the rising sun—a subtle but powerful symbol of the brand’s core philosophy. This visual refresh extended across the app interface, marketing materials, and social platforms, helping UPWEGO connect more meaningfully with its users.
The rebrand has since positioned UPWEGO as more than a tool—it’s now seen as a supportive presence in the daily lives of its community.
Key Deliverables:
· Full brand redesign and visual language
· Updated logo and icon system
· App design elements reflecting new brand direction
· Social media visuals and content strategy
· Website design with interactive brand reveals
485%
INCREASE IN WEBSITE TRAFFIC
630%
BOOST IN SOCIAL MEDIA ENGAGEMENT
NA
GROWTH IN PRODUCT SALES