NABLUS
Designing a Legacy, Not Just a Label
Services: Branding · Graphic Design · Product Development
Grown in the rich soils of the Middle East and Mediterranean, Nablus celebrates the beauty and bounty of its land—home to native fig and olive groves, terraced vineyards, and the ideal climate for a truly exceptional Sauvignon Blanc. The brand is named after the ancient Palestinian city of Nablus, a place deeply rooted in Christian Palestinian heritage and personal significance to the client.
This wine tells a story—not only of terroir and taste, but of legacy. VOX was brought in to ensure that story was told through every visual detail.
PROBLEM
Nablus originally carried a dated brand identity that no longer reflected the quality or significance of the product. While the wine itself carried cultural and historical weight, the visual language lacked depth and refinement. The client held a deep emotional connection to their heritage and the land, and needed a modern brand that could respectfully reflect that legacy—without losing authenticity or personal symbolism.
SOLUTION
VOX developed a completely new brand system from the ground up, starting with in-depth conversations and research into Christian Palestinian traditions, regional agriculture, and the personal inspirations shared by the client.
The logo—designed entirely from scratch—depicts the rich bounty of the land: fig leaves, olive branches, and grapevines blooming toward the edge of the label. Each element was crafted to represent not just ingredients, but identity.
The product design takes a contemporary approach to the classic wine bottle, using metallic foils to highlight important product details and elevate the bottle’s shelf presence. Floating wine bubbles—designed to drift around the bottle—add a whimsical, out-of-this-world touch, bringing a modern flair to the ancient inspiration.
The result is a brand that feels luxurious, rooted, and utterly original—one that honours the land it comes from and the people behind it.
Key Deliverables:
· Full rebrand grounded in cultural and historical context
· Custom logo and illustration system
· Modern bottle design using foils and 3D visual elements
· Packaging and product development direction
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INCREASE IN WEBSITE TRAFFIC
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BOOST IN SOCIAL MEDIA ENGAGEMENT
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GROWTH IN PRODUCT SALES