HISTORY & COFFEE
Making Nostalgia Feel Fresh Again
Services: Branding · Web Design · Social Media Management · Product Mockups · Graphic Design · Content Creation
History & Coffee is a Baltimore-based coffee shop and cultural hub redefining what a café can be. Built on the values of Joy, Wellbeing, and $1 Coffee, it’s more than just a place to grab a cup—it’s an alternative public history space, a wellness store, a creative studio, and a community cornerstone. The team behind History & Coffee came to VOX with big ideas, but a minimal visual identity and a cluttered, outdated digital presence.
PROBLEM
With only a basic text logo and fragmented online content, the brand struggled to scale its message or communicate its evolving offerings. The client wanted to expand into branded apparel, a wellness product line, an essentials line, and a content-forward social media presence blending history, humor, and storytelling.
Their existing website was dated and difficult to navigate—full of broken links, dead-end pages, and outdated information. Complicating things further, some physical signage using their original logo had already been printed, meaning we needed to modernize the brand without fully discarding its legacy identity.
SOLUTION
VOX led a complete creative overhaul—revitalizing the brand while maintaining key legacy elements. We developed a scalable brand system that could stretch across multiple verticals—café, wellness, merch, and digital media—while remaining cohesive and clear.
One of the standout creative elements was a cast of custom graphic characters, illustrated from scratch in a vintage, Disney-inspired style. These charming, animated-style figures personified everyday products and helped bring the brand’s storytelling to life.
We also mocked up an entire wellness product line, designed all new store signage, and created a full apparel collection inspired by the aesthetic of classic American general stores.
Digitally, we redesigned the website from the ground up—clearing outdated content, simplifying navigation, and building a structure that will grow with the business. Social media templates and a new content format were also developed to help the brand communicate consistently as it expands into new platforms and product categories.
Key Deliverables:
· Scalable brand system across multiple product lines
· Custom illustrated brand characters in nostalgic cartoon style
· Wellness product and apparel mockups
· New website design with reorganized content and navigation
· Full suite of signage and in-store graphics
· Social media content templates and strategy
230%
INCREASE IN WEBSITE TRAFFIC
1,215%
BOOST IN SOCIAL MEDIA ENGAGEMENT
NA
GROWTH IN PRODUCT SALES